MLB Road Trip Planner
A fully functional tool that answers the question: "Which games can I get to if I drop everything and go right now?" Built with a murderers' row of AIs (Gemini, Copilot, Rocket.New, Cursor) that I personally vibecoded. What started as a mileage chart became a scalable platform for fans and brand partners.
The Ghosting Buster
A simple, web-based tool that helps hiring teams send concise, varied, direct rejection feedback with a single click. It gives candidates closure and gives recruiters their time back. Because any feedback is better than none.
The Lincoln Way
When I was done with it, The Lincoln Way was the highest-rated app by an auto manufacturer. Users could monitor their Lincoln, schedule service, and even start their car from anywhere in the world. The best part of owning a Lincoln might just be the app.
IBM at the US Open
Digital innovation work for one of the most iconic partnerships in sports and technology.
OLSC Brooklyn: Leading the League in Innovation
As the digital innovation lead for the Official Liverpool Supporters Club of Brooklyn, I built and scaled a digital ID program for 1,000+ members. This wasn't corporate work it was community work. And the lessons were invaluable.
Campbell's Soup
Digital efforts for Campbell's "Wisest Kid in the World." David Gianatoso at AdAge loved it.
KIND Snacks
Produced the digital efforts for KIND's "How KIND of You" campaign. A slick interface, a robust backend, and a ton of segmented emails all built to feel effortless.